"From Tee to Tea" – A Seamless Blend of Style and Performance
Client: Minus Par Golf
Project: Video Ad Production – "From Tee to Tea"
Duration: 60 Seconds
Industry: Sports & Lifestyle Apparel
Location: Liphook Golf Club
Objective: To create an engaging video ad that highlights the versatility, style, and performance of the brand’s golf-inspired clothing line for both on and off the course.
Overview
Our team was tasked with producing a 60-second video ad for Minus Par Golf, a start-up brand in sports and lifestyle apparel. The challenge was to create a narrative-driven ad that showcased their golf clothing line as not only high-performing on the course but also effortlessly stylish in everyday life. The video, titled "From Tee to Tea", follows a seasoned golfer, Filippo, and his young student, Freddie, as they transition seamlessly through a day of golfing, casual outings, and relaxation—all while staying comfortable and stylish.
Creative Concept
The core concept of "From Tee to Tea" was to demonstrate the versatility of the brand's apparel, emphasizing that it can take wearers from the intensity of the golf course to casual social settings without compromising on style or comfort. We incorporated a mentor-student relationship between Filippo and Freddie to evoke a sense of respect, admiration, and professionalism while subtly communicating the idea of growth, both in sport and personal style.
Video Narrative and Structure
The video was broken down into five key scenes, each designed to emphasize different features of the clothing line, while building a natural story arc from early morning practice to an evening of relaxation:
Sunrise on the Golf Course
We began with a breathtaking sunrise shot over a pristine golf course, immediately capturing the audience’s attention with visual appeal. Filippo, a golfer in his 30s, is seen taking a perfect swing, with his young student Freddie watching in admiration. This opening scene conveys the precision and elegance of the brand’s apparel.
Key Message: Style and performance at the start of the day.Mid-Morning Game
Through a series of close-ups and slow-motion shots, we highlighted the clothing’s breathable fabric, flexible fit, and stylish design as Filippo and Freddie walk, swing, and practice putting. Freddie’s movements mimicking Filippo’s subtly emphasize the coach-student relationship while showing that the apparel performs under pressure.
Key Message: Apparel designed for peak performance during activity.Lunchtime Transition
The third scene featured Filippo and Freddie transitioning from the golf course to a stylish clubhouse restaurant. Without changing outfits, they are able to join friends for lunch, looking fresh and stylish—a nod to the versatility of the clothing.
Key Message: Effortless transition from sport to social settings.Afternoon Activities
To reinforce the apparel's adaptability, we depicted Filippo and Freddie in various casual settings, including shopping for golf gear, practicing at the driving range, and reviewing swing techniques. These moments were captured in dynamic wide and medium shots to emphasize the flexibility and comfort of the apparel, while maintaining its modern, stylish appeal.
Key Message: A style that keeps you looking sharp, both on and off the course.Evening Relaxation
The final scene showed Filippo and Freddie enjoying tea at a cozy outdoor café, with an evening sky transitioning from dusk to night, surrounded by twinkling fairy lights. The relaxed atmosphere and clear bond between coach and student underscored the versatility of the apparel, which remained comfortable and stylish throughout the day.
Key Message: From tee to tea, the perfect blend of form, function, and style.
Production Approach
For this video, we focused on high-end, cinematic production quality to reflect the brand’s premium image. Key production elements included:
Drone shots for capturing the sweeping views of the golf course, enhancing the visual appeal.
Slow-motion shots to emphasize the fluidity of movements and the flexibility of the apparel.
Close-ups of the clothing fabric, highlighting key features such as breathability and stretch.
Natural lighting to enhance the atmosphere of each scene, from the bright morning to the cozy evening café.
Dynamic transitions between scenes to maintain viewer engagement and a seamless narrative flow.
Challenges & Solutions
One of the primary challenges was creating a cohesive story arc that connected the golf course activities with everyday life in a natural, non-intrusive manner. To achieve this, we focused on subtle, natural transitions—such as moving from a post-game lunch to afternoon activities—without the need for dramatic wardrobe changes.
Additionally, we needed to showcase the functional aspects of the apparel while maintaining a lifestyle-focused aesthetic. This was achieved through detailed camera work, including close-ups of fabric during key action shots, ensuring the audience could see the flexibility and comfort of the clothing.
Results
"From Tee to Tea" successfully conveyed Minus Par Golf's message of versatility, style, and performance. The video struck the perfect balance between showcasing technical product features and telling a relatable, human story. As a result, it resonated well with both golf enthusiasts and lifestyle-conscious consumers alike.
Increased Engagement: The video generated a significant increase in online engagement, with users praising the seamless integration of style and function.
Brand Image Enhancement: The premium, cinematic production quality elevated the perception of the brand, aligning it with luxury, high-performance apparel.
Sales Impact: The brand saw a notable uptick in sales of the featured clothing line, particularly among customers seeking versatile apparel that transitions from sport to social settings.
Client Testimonial
“We were blown away by the final product. Lucian and Adrienne truly understood our vision and brought it to life in a way that perfectly captured the spirit of our brand. The attention to detail, both in terms of storytelling and product showcasing, was exceptional. The video not only resonated with our core audience but also helped us reach new customers who value both performance and style.”
— Taoheed, Minus Par Golf Director
Conclusion
Through meticulous planning, creative storytelling, and high-end production, we delivered a video ad that not only met but exceeded the client’s expectations. "From Tee to Tea" now serves as a cornerstone in Minus Par Golf's marketing strategy, successfully positioning the brand as a leader in versatile, stylish sportswear.
A Toast to Innovation: Elevating Pepperbox Wines' Brand Story through Video
It all begins with an idea.
Client Background:
Client: Brightful, a digital marketing agency based in Winchester, was our video production company client and Pepperbox Wines, a brand under Yellowtail Wines Australia was the brand we collaborated in creating the campaing for. Brightful, operating in the digital marketing sphere, aimed to leverage video content to introduce Pepperbox Wines’ new variety offerings to their target audience. The client operates within the digital marketing sector, utilizing various online platforms to promote products and engage with customers.
Goals and Objectives: The primary objective of the project was to create a series of short, engaging video advertisements to showcase Pepperbox Wines' new Malbec and Rose wines, ultimately driving brand awareness and product sales on social media platforms.
Project Overview:
Scope: Our video production company was tasked with producing six promotional videos, each highlighting a different aspect of Pepperbox Wines' new wines. Additionally, the project involved showcasing six complementary dishes paired with the wines, adding depth to the promotional campaign.
Video Type: The videos were designed to capture the attention of viewers and entice them to learn more about Pepperbox Wines' latest offerings.
Timeline: With a tight deadline of three weeks, our team had to efficiently plan and execute all aspects of the project, from pre-production to final editing, to meet the client's deadline and ensure timely delivery of the completed videos.
Challenges:
Main Challenges: Securing suitable locations for filming and hiring a skilled chef to prepare the dishes presented significant challenges. These elements were crucial for creating visually appealing and engaging content that aligned with the client's vision.
Overcoming Challenges: Through the resourcefulness and expertise of Camilla Coope from Brightful, who directed the project, we were able to overcome these obstacles. Camilla secured a picturesque holiday home for filming and arranged for a talented chef to craft the tasty dishes featured in the videos.
Creative Approach:
Vision: As the Director of Photography, I collaborated closely with the client to conceptualize and execute a creative vision that would effectively showcase Pepperbox Wines' products in an aesthetically pleasing manner. This involved careful consideration of factors such as location, lighting, props, and styling to ensure that each shot conveyed the desired message and atmosphere.
Collaboration: Throughout the three-day shoot, our team worked hand-in-hand with the client, exchanging ideas and refining the visual presentation of the wines and dishes. This collaborative approach fostered a sense of partnership and allowed us to fine-tune each aspect of the production to meet the client's expectations.
Innovative Techniques: We opted to film the videos using a 6K Cinema Camera, enabling us to capture stunningly detailed footage with exceptional clarity. Additionally, shooting in raw video format provided greater flexibility during the post-production process, allowing us to enhance and refine the final product.
Execution:
Specific Steps: Our production process involved meticulous planning and coordination at every stage, from scouting locations and arranging logistics to directing the shoot and managing post-production tasks. By adhering to a detailed production schedule and closely monitoring our progress, we ensured that the project remained on track and within budget.
Project Management: Effective time management and resource allocation were essential for keeping the project on schedule and within budget constraints. Any unexpected issues that arose during production were promptly addressed and resolved to minimize disruption and maintain momentum.
Unexpected Issues: Despite careful planning, unforeseen challenges inevitably arose during the production process. However, our team remained adaptable and proactive in finding solutions, whether it involved adjusting shooting schedules, improvising with equipment, or troubleshooting technical issues on the fly.
Results:
Achievement of Objectives: The completed videos successfully achieved the client's goals of introducing Pepperbox Wines' new products and showcasing their compatibility with a variety of complementary dishes.
Effectiveness of Distribution: Following their release on social media channels, the videos garnered positive engagement from viewers and effectively communicated the brand's story, as evidenced by the analytics and feedback received from the client.
Lessons Learned:
Importance of Time Management: This project reinforced the critical role that effective time management plays in ensuring the smooth execution of complex video productions. By adhering to a well-defined schedule and prioritizing tasks accordingly, we were able to deliver the final videos within the specified timeframe.
Value of Planning and Coordination: The success of this project underscored the importance of thorough planning and coordination in overcoming challenges and maximizing efficiency. By maintaining open communication and collaboration with the client throughout the production process, we were able to deliver a final product that exceeded expectations.
In summary, through strategic collaboration, innovative techniques, and meticulous execution, our video production company successfully brought Pepperbox Wines' vision to life, creating a series of captivating promotional videos that captivated audiences and achieved measurable results in the digital marketing realm.
Please do reach out if you have similar video production needs.
Seamless Transitions: Crafting a Joyful Move-in Experience for Barratt & David Wilson Homes
It all begins with an idea.
Client Background
Client: Our clients for this project were Barratt Homes and David Wilson Homes, two prominent names in the home development industry.
Industry: As home developers and builders, Barratt Homes and David Wilson Homes specialize in creating residential properties that cater to various customer needs, from first-time buyers to those seeking luxurious family homes.
Goals and Objectives: The primary goal was to create a promotional video series that depicted the joyous experience of a young couple, Hattie and Rickesh, moving into their new home. The objective was to present this narrative in a fun and trendy manner, thereby appealing to a younger demographic and boosting engagement on social media platforms.
Project Overview
Scope: The project required us to produce a series of promotional videos. These videos were to showcase the excitement and beauty of moving into a new home. Specifically, we needed to film at three different locations—Forest Walk in Curbridge, Harbour Place in Havant, and Niveus Walk in Shaftesbury—and create seamless transitions between these diverse settings to give the illusion of a single, cohesive moving-in journey.
Brief:
Dates: Filming took place over two half days, on the 28th and 31st of July.
Models: The couple, Hattie and Rickesh, were dressed casually in jeans and tops to maintain continuity across different filming days.
Locations:
Forest Walk: 1 Arle Road, Curbridge, Southampton, SO30 2JG
Harbour Place: Havant Road, Havant, Hampshire, PO9 3LW
Niveus Walk: Wincombe Lane, Shaftesbury, Dorset, SP7 8QF
The brief included detailed instructions on specific actions and transitions that needed to be filmed in the lounge, kitchen, and bedroom 2 of each house. For example, actions like hanging a photo, placing a rug, carrying a box, and making a bed were meticulously planned to create dynamic transitions.
Challenges
Main Challenges:
The primary challenge was to execute clever and creative transitions between scenes filmed on different days and in different houses. This required precise matching of shots to ensure the continuity of actions and the seamless flow of the narrative.
Solutions:
To overcome these challenges, we developed a detailed shot list that outlined every action and transition. This meticulous planning was crucial to ensure consistency and avoid any discrepancies that could disrupt the flow of the video.
We worked closely with the client to align our vision with theirs, making sure every transition and scene change was executed as intended.
Creative Approach
Vision: As the Director of Photography and Co-Director, our creative vision was to capture the excitement and delight of moving into a new home through smooth, visually engaging transitions. We aimed to create a narrative that felt both realistic and aspirational, appealing to young couples looking to buy their first home.
Collaboration: Throughout the project, we maintained close collaboration with Barratt Homes and David Wilson Homes. This involved constant communication and feedback loops to ensure that our creative vision aligned perfectly with the client's expectations. Together, we refined the shot list and planned each scene to ensure a cohesive and engaging final product.
Innovative Techniques:
To achieve the desired fluidity and smooth transitions, we shot all footage using a gimbal. This equipment allowed us to create steady, flowing shots that enhanced the seamless transitions between different scenes and locations.
Execution
Steps Taken:
Pre-Production:
Created a comprehensive shot list that detailed every scene and transition.
Selected the best locations and identified optimal angles for filming to maximize visual appeal.
Coordinated logistics, including ensuring models had consistent outfits and props were available as needed.
Production:
Filmed at Forest Walk, Harbour Place, and Niveus Walk over two half days.
Directed the models and crew to capture the planned actions and transitions precisely.
Ensured consistency in props, outfits, and actions to maintain continuity across different filming days and locations.
Post-Production:
Edited the footage meticulously to create seamless transitions and a cohesive narrative.
Applied color grading and sound editing to enhance the visual and auditory quality of the videos.
Produced different versions of the video tailored for various social media platforms to maximize engagement and reach.
Results
Outcomes: The project resulted in a series of engaging, visually appealing promotional videos that effectively showcased the experience of moving into a new home. These videos were well-received and served as a powerful marketing tool for Barratt Homes and David Wilson Homes on social media.
Client Satisfaction: The videos successfully achieved the client's goals and objectives, capturing the excitement of moving into a new home in a fun and trendy manner. The seamless transitions and engaging narrative resonated with the target audience, driving higher engagement on social media channels.
This project highlights our ability to bring creative visions to life through meticulous planning, innovative techniques, and close collaboration with clients. If you're looking to create compelling video content for your brand, we would love to help. Please get in touch with us at:
Email: office@adriennephotography.co.uk