Seamless Transitions: Crafting a Joyful Move-in Experience for Barratt & David Wilson Homes
Client Background
Client: Our clients for this project were Barratt Homes and David Wilson Homes, two prominent names in the home development industry.
Industry: As home developers and builders, Barratt Homes and David Wilson Homes specialize in creating residential properties that cater to various customer needs, from first-time buyers to those seeking luxurious family homes.
Goals and Objectives: The primary goal was to create a promotional video series that depicted the joyous experience of a young couple, Hattie and Rickesh, moving into their new home. The objective was to present this narrative in a fun and trendy manner, thereby appealing to a younger demographic and boosting engagement on social media platforms.
Project Overview
Scope: The project required us to produce a series of promotional videos. These videos were to showcase the excitement and beauty of moving into a new home. Specifically, we needed to film at three different locations—Forest Walk in Curbridge, Harbour Place in Havant, and Niveus Walk in Shaftesbury—and create seamless transitions between these diverse settings to give the illusion of a single, cohesive moving-in journey.
Brief:
Dates: Filming took place over two half days, on the 28th and 31st of July.
Models: The couple, Hattie and Rickesh, were dressed casually in jeans and tops to maintain continuity across different filming days.
Locations:
Forest Walk: 1 Arle Road, Curbridge, Southampton, SO30 2JG
Harbour Place: Havant Road, Havant, Hampshire, PO9 3LW
Niveus Walk: Wincombe Lane, Shaftesbury, Dorset, SP7 8QF
The brief included detailed instructions on specific actions and transitions that needed to be filmed in the lounge, kitchen, and bedroom 2 of each house. For example, actions like hanging a photo, placing a rug, carrying a box, and making a bed were meticulously planned to create dynamic transitions.
Challenges
Main Challenges:
The primary challenge was to execute clever and creative transitions between scenes filmed on different days and in different houses. This required precise matching of shots to ensure the continuity of actions and the seamless flow of the narrative.
Solutions:
To overcome these challenges, we developed a detailed shot list that outlined every action and transition. This meticulous planning was crucial to ensure consistency and avoid any discrepancies that could disrupt the flow of the video.
We worked closely with the client to align our vision with theirs, making sure every transition and scene change was executed as intended.
Creative Approach
Vision: As the Director of Photography and Co-Director, our creative vision was to capture the excitement and delight of moving into a new home through smooth, visually engaging transitions. We aimed to create a narrative that felt both realistic and aspirational, appealing to young couples looking to buy their first home.
Collaboration: Throughout the project, we maintained close collaboration with Barratt Homes and David Wilson Homes. This involved constant communication and feedback loops to ensure that our creative vision aligned perfectly with the client's expectations. Together, we refined the shot list and planned each scene to ensure a cohesive and engaging final product.
Innovative Techniques:
To achieve the desired fluidity and smooth transitions, we shot all footage using a gimbal. This equipment allowed us to create steady, flowing shots that enhanced the seamless transitions between different scenes and locations.
Execution
Steps Taken:
Pre-Production:
Created a comprehensive shot list that detailed every scene and transition.
Selected the best locations and identified optimal angles for filming to maximize visual appeal.
Coordinated logistics, including ensuring models had consistent outfits and props were available as needed.
Production:
Filmed at Forest Walk, Harbour Place, and Niveus Walk over two half days.
Directed the models and crew to capture the planned actions and transitions precisely.
Ensured consistency in props, outfits, and actions to maintain continuity across different filming days and locations.
Post-Production:
Edited the footage meticulously to create seamless transitions and a cohesive narrative.
Applied color grading and sound editing to enhance the visual and auditory quality of the videos.
Produced different versions of the video tailored for various social media platforms to maximize engagement and reach.
Results
Outcomes: The project resulted in a series of engaging, visually appealing promotional videos that effectively showcased the experience of moving into a new home. These videos were well-received and served as a powerful marketing tool for Barratt Homes and David Wilson Homes on social media.
Client Satisfaction: The videos successfully achieved the client's goals and objectives, capturing the excitement of moving into a new home in a fun and trendy manner. The seamless transitions and engaging narrative resonated with the target audience, driving higher engagement on social media channels.
This project highlights our ability to bring creative visions to life through meticulous planning, innovative techniques, and close collaboration with clients. If you're looking to create compelling video content for your brand, we would love to help. Please get in touch with us at:
Email: office@adriennephotography.co.uk
